Eurobike 2025: The Global Compass for Bicycle Industry

Event Overview
Eurobike 2025 will take place from June 25-29 at Messe Frankfurt, Germany, expecting to attract over 1,800 exhibitors from 60+ countries and more than 68,000 visitors. As the world's most influential bicycle trade show, Eurobike serves not only as a product exhibition platform but also as an industry trendsetter. The event features professional visitor days (June 25-27) and public open days (June 28-29) to cater to different audiences.

Industry Trends & Highlights

E-bikes continue to dominate the spotlight, with European sales reaching 6.2 million units in 2024, representing 28% of total bicycle sales according to CONEBI's latest market report. This growth has been accelerated by infrastructure investments across Europe, particularly Germany's €1.4 billion cycling infrastructure plan. Cargo bikes and urban micro-mobility solutions have emerged as key growth segments, with the special "Eco Mobility Pavilion" showcasing innovative last-mile delivery solutions that have attracted attention from 120+ municipal authorities.

Safety Gear Innovations
In terms of riding safety, bike helmet technology continues to evolve. The 2025 exhibition is expected to feature lighter, smarter helmet designs potentially integrating collision detection and communication systems. As e-bike speeds increase, enhanced head protection requirements are driving innovations in materials and design.

Chinese Market Participation
Chinese brands like DAHON will debut their "Fast Lane" technology series, including carbon fiber road bikes and ultra-light electric folding bikes. Chinese enterprises such as MOTINOVA (under Midea Industrial Technology) will also showcase advanced e-bike drive systems, highlighting China's crucial role in the global bicycle supply chain.

Event Value Proposition
Eurobike offers exhibitors unparalleled access to global buyers, with 35% of attendees coming from outside Europe. The concurrent 14 professional conferences covering innovation, digitalization and other themes, organized in collaboration with CONEBI and other industry bodies, facilitate in-depth industry dialogue. For trade visitors, the event provides test rides, technical workshops and other engaging activities, with 95% of previous attendees expressing satisfaction with their experience.